Overview
In 2015, the TraciaLand Cluster took part in several events organized together with all the institutions directly involved in tourism, namely ADR NORD-EST, the Neamt County Council and the Piatra-Neamt City Hall.
2015 was a year that laid the foundations for collaboration between local public entities and the European TraciaLand Association with a view to carrying out tourism projects.
Photo archive
.png)
Image 1 of 4
2015 archive photo
Video
Neamt County tourism strategy workshop - TraciaLand Cluster
Video preview from the event archive.
Latin derives from the ancient Danubian language
Video preview from the event archive.
Events
"Tourism and Territorial Competitive Advantages"
held as part of the "My Region in Europe" campaign on 17 April 2015 in Piatra Neamt
Documents
"Branding and Rebranding Strategies for a Territory" - TraciaLand Cluster
During Mrs. Magheru's presentation, the following useful strategies and tools were identified for promoting an area or objective: Creating an event agenda that covers 365 days Creating an umbrella brand for the region Best-practice examples: Wine Story - promoting specific wines and, implicitly, the regions they come from / a strategy used successfully in Bulgaria and the Republic of Moldova within cross-border cooperation projects Developing experiential tourism packages - together with the observation that tourism operators should adopt the name and orientation of operators in the experience industry The cluster is the market's response to the current situation in tourism Tourism must become specialized, focused on a very specific product, not diffuse There must be joint promotion of a region's cultural agenda
Links
Atelier Strategie @ Primaria Neamt & Consliul Judetean Neamt
https://b2b-strategy.ro/2015/02/neamt/