Overview
In 2020, TraciaLand moved part of its public conversation into media format and toward the debate on consumer behaviour in the context of the pandemic.
Otilia Magheru's participation in Business Philosophy connected the promotion of Romanian products, event organisation, and support for agri-food producers to a strategy adapted to the COVID-19 period.
Photo archive
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2020 archive photo
Video
ASCIOR Studio with engineer Otilia Magheru, 07 Nov 2020, a strong defender of Romanian identity and tradition
Video preview from the event archive.
Events
Promoting Romanian products during COVID-19
On the Business Philosophy program, Otilia Magheru discussed changes in consumer behavior, the promotion of local producers, and event formats capable of supporting the Romanian agri-food market during the pandemic. She then spoke about behavioral changes among consumers, the organization of events, and the promotion of Romanian products during the COVID-19 epidemic. The consultant also offered solutions on how domestic agri-food products can be brought to market, with Casa Unirea presented as one example in this regard. To begin with, the proposal is to organize 4 support events, 2 of which will take place this autumn, opening and closing the season for domestic fruit and vegetable harvests and bringing together the relevant institutions, farmers, processors, and producers of traditional, organic, and natural products, with or without certification.
Changing consumer behaviour during the pandemic
The year 2020 changed shopping habits permanently. The COVID-19 pandemic produced major changes in consumer behaviour and in purchasing decision-making. Movement restrictions, fear of illness, and the rapid development of technology drove an accelerated shift in consumption from the physical environment to the online one. During the pandemic, consumers became much more attentive to safety, price, and utility. If many purchases had previously been made impulsively, during the pandemic people began to analyse products and their necessity more carefully. Essential products such as food, hygiene goods, and medical equipment became priorities. At the same time, economic uncertainty led many consumers to compare prices and look for promotions before buying. An important change was the growth of trust in online shopping. Physical stores were temporarily closed or operated under restrictions, and consumers had to use digital platforms for purchases. As a result, e-commerce developed rapidly, and many people who had not previously shopped online began using e-commerce applications and websites.
Links
Despre comportamentul consumatorului și promovarea produselor românești în perioada COVID-19
https://businessphilosophy.ro/despre-comportamentul-consumatorului-si-promovarea-produselor-romanesti-in-perioada-covid-19/